In April 2020, as retailers were coming to grips with the potential impact of Covid-19, uncertainty abounded. Most retailers implemented austerity measures to brace against what they feared would be a very challenging year. Prognosticators quickly predicted the decline of brick-and-mortar retail, as shoppers permanently went online for their essential goods. McKinsey published the pithy headline “Ten Years of (e-commerce) Growth in 90 days,” predicting that more than 33% of all retail sales would be online.
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