Did you know Epsilon has been using Artificial Intelligence (AI) for over a decade? Joe Doran, Chief Product Officer, Epsilon joins Melissa and Brad on the showroom floor at Advertising Week 2023 to spill the tea on why AI has been the hot topic of conferences this year, the difference between predictive and generative AI, whether AI is a strategy or tool, and how the technology can enable humans to use their brains differently. Plus, is it a misconception that AI will do everything for us in the future. Tune in for all this and so much more.

Listen here.