Blurred Lines

Back With a Bang

The Covid-19 pandemic unpredictably halted in-store retail and forced businesses worldwide to acclimate swiftly to the new normal. Some stores experienced closure due to lowered sales, restrictions, mandates, reduced hours and capacity limits, driving consumers to online channels. While retailers that relied on relationship-selling scrambled to develop eCommerce strategies, retailers with digital-first, omnichannel approaches were able to pivot and stay competitive quickly. The pandemic profoundly changed how the world learns, works, shops, and communicates, forcing the acceleration of the digital timeline five years ahead of expectation.

Check out our playbook on achieving omnichannel retail success through physical-digital experiences.