Is your brand Alpha-ready? With this fast-growing cohort expected to reach 2.2 billion by 2024, it’s time to get familiar with these budding consumers. Dani Mariano, President of Razorfish joins Melissa and Brad to spill the tea on customer loyalty and Generation Alpha. We dive into the latest research from Razorfish focused on this next generation of buyers, how loyalty is evolving, their (high) expectations, tech habits and more.
Is your brand Alpha-ready? Tune in to find out.