Publicis and Snap Inc. Research: AR is The Future of Shopping

The state of commerce has undergone tremendous transformation in recent times across almost all categories. Gone are the days when commerce involved a simple funnel or moved from online discovery to offline fulfillment. Today, the path to purchase is complex and, thanks to innovative technologies, new shopping experiences have emerged — and they’re thriving. 

Despite having more ways to shop than ever, shoppers still have unmet needs in their purchase journey. Augmented reality (AR) is the perfect medium for brands to provide a seamless shopping experience and meet these needs. With a projected value of $1.2 trillion by 2030, AR is fast-becoming a necessity in every brand’s omni-channel roadmap.

Through our research with Snap Inc. we wanted to understand how consumers are currently using AR in their shopping process across key categories. Check out the findings here.