Publicis and Twitter Research – #LetsTalkShop: How brand conversation powers shopping

A new Publicis + Twitter study asks the big question: Does talk sell?

Shopping is a hot topic in the social space, with over 56 billion impressions on Twitter alone last year. But how much does talking about brands and products actually impact sales? And how do businesses tap into this power? To find out, we teamed with Twitter to study 9,600 consumers on six leading social platforms across the US, the UK, India, and Mexico. So, what’d we learn? Check out the findings on Twitter’s blog.