Food delivery service Deliveroo is to launch a new advertising platform, Deliveroo Media and Ecommerce, via a partnership with Criteo.
What is Deliveroo’s new platform?
Deliveroo’s new self serve eCommerce platform allows all brands regardless of whether they sell goods directly via Deliveroo to buy ad placements on the Deliveroo website, in app and on the order tracker page Formats include sponsored ads and inventory across the Deliveroo interface.
Why does it matter to digital grocery brands?
Deliveroo presents an exciting opportunity for FMCG brands to target Deliveroo’s 8 million strong, highly engaged and mission driven customers, just a click away from a purchase The platform enables brands to be highly visible (and shoppable!) when customers are impulsive and hungry.
How can we activate and capitalise on this opportunity?
Deliveroo’s Media and Ecommerce platform will be available from the end of July 2022.
This is a evolving space that will only continue to accelerate as retailers and rapid delivery services launch media offerings We encourage brands to plan for small test and learn activations as part of a wider approach to retail media.
Speak to your Commerce contact for more information.
As a reminder, there are already opportunities within many grocery and non food retailers to activate retail media formats throughout the customer journey, available through networks such as Criteo Retail Media or self serve platforms powered by CitrusAd.