Consumer packaged foods giant The J.M. Smucker Company has expanded its relationship with Publicis Groupe. The holding company’s bespoke client solution, PSOne, will now serve as omnichannel marketing agency of record, managing end-to-end commerce services for The J.M. Smucker Co., including omnichannel creative strategy and content, and media investment, planning and strategy. The team will be supercharged by commerce talent and expertise from Publicis Commerce.
Read the full article in Adweek.