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ABOUT OUR TEAM
Publicis Commerce China crafts branded e-commerce experiences. We exist to create industry leaders. From e-tailers, marketplaces to social commerce, we are a one-stop service agency that uses the links between Chinese consumers’ offline realities and their online lives to forge a deeper connection between them and the brands they love. With 4 offices across China (Shanghai, Beijing, Guangzhou, Hong Kong) and over 200 ecommerce experts, Publicis Commerce China serves clients in a wide range of industries (Baby & Mum, Beauty, Travel & Hospitality, Food, Healthcare). Publicis Commerce China is an official Tmall partner and is certified with Alibaba Databank and Jindong Shufang with over 60+ certified experts. Our ability to understand and analyse e-commerce data gives us unique ecommerce leverage when it comes to creative and media strategy, Publicis Commerce connects brands and consumers to generate awareness, preference, and lasting, category-leading performance. We inspire tomorrow’s purchases while guiding today’s.
OUR COMMERCE SERVICES
Our team provides end-to-end solutions to activate the full potential of commerce & deliver on client growth needs.
Marketplaces & E-Retailer
See, how we work
NESCAFÉ GOLD & UNDER ARMOUR
Nescafe wanted to drive awareness amongst the growing segment of fitness enthusiasts in China.
Leveraging our unique partnership with Tmall, we were able to clearly size and leverage the opportunity with their fitness shoppers. Created a Limited Edition Nescafe & Under Armour Gift Box. Used both fitness Opinion Leaders selection and a targeted display campaign to drive sales efficiently amongst fitness enthusiasts.
The Gift Box sold out completely within 24 hrs. There was a 400% increase in new users.
Our clients were looking for growth, carried by e-commerce. The goal was to reach the 100 Million sales mark on Tmall, within 2 years.
Our Data Sciences team leveraged our unique access to the Tmall data bank and our own data platform, to identify prospects and their key drivers. Developed major creative campaigns around the shopping festivals, leveraging celebrities. Activated the strategy & creative across the entire Alibaba ecosystem and complemented that with dedicated social and content.
3.7 billion impressions served. 15.2 million interactions across media and social channels. No. 1 Hot Search on Weibo & Tmall.
COVID-19 meant the closing of every Lenovo store in China, and the burden of representing the whole brand resting on e-commerce. At a time when laptops were in high demand, how would the brand draw attention to itself?
We leveraged our unique relationship with JD to organize a brand day, drawing all interest in electronics to Lenovo's dedicated online shop. Using JD Shufang, we analyzed our content and optimized it for a new expanded audience. We then segmented the audience to deliver custom messaging, products and offers, leading to more efficient conversions. Our Media plan made for a rich closed loop driving towards the final purchase, as intuitively and efficiently as possible. We tested up to 4 pieces of communication per segment subgroup, and once it met our criteria for conversion efficiency, we accelerated it into the greater segment.
We increased new customers by 47%. The campaign contributed ¥2.3 billion in revenue, outperforming previously similar efforts by 127%. The Lenovo Brand Day outperformed all industry benchmarks by at least 24%.