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ABOUT OUR TEAM

Publicis Commerce Germany is an end-to-end Commerce partner not only for Germany but as a starting point for whole Europe led by Commerce experts with diverse backgrounds, longtime experience in their field and a lot of passion. Many of the team members joined from major marketplaces: Amazon, eBay, Flipkart, Shopee, Lazada, etc. ​Publicis Commerce Germany works with global brands to help them deliver sustained growth across brick and mortar, marketplaces and direct to consumer.​

Jens
Dudda

OUR COMMERCE SERVICES

OUR COMMERCE SERVICES​

Our team provides end-to-end solutions to activate the full potential of commerce & deliver on client growth needs.

  • Commerce Consulting​

  • Direct-To-Consumer & B2B Commerce​

  • Marketplace & e-Retailer​

  • Shopper Marketing​

  • Social Commerce​

Our clients

See, how we work

Samsung

Challenge

Setting new standards for Samsung in Retail Media and beyond.

Solution

Power of One Team structure was set-up. A strategy to achieve different campaign goals was created. Introduced Amazon SEO guidelines, in our practices for Samsung. AMS Overview: Over-Exceeding Targets as a routine – Sponsored Ad Strategy for AMS: Base, Attack, Defend & Cross/Up Sell.

AMS Samsung Smartphones:

Base & Defend = gaining visibility by bidding on generic keywords, defending market shares by bidding on brand keywords.

Attack - competitor targeting and defending own branding. Using Amazon Data to engage and retarget consumers - AMS + DSP strategies.

Result

Strong Turnover. Constantly high visibility. Great Performance: Total ROAS of almost 19 vs. Benchmark of 14.

Local market partner agencies