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ABOUT OUR TEAM
Publicis Miami serves as the regional headquarters for Publicis in Latin America. Our team of over 85 communications professionals serve some of the largest advertisers in the region and provide regional coordination services across all countries. In addition to serving regional clients, the office leads all multi-country new business initiatives and houses our Center of Excellence practices for Latin America. Given our media clout in LATAM, our regional office in Miami negotiates the best regional rates for clients and uncover additional value opportunities that accelerates business growth.
OUR COMMERCE SERVICES
Our team provides end-to-end solutions to activate the full potential of commerce & deliver on client growth needs.
Marketplaces & E-Retailer
See, how we work
P&G needed to step change their e-commerce execution, learn about audience and improve media efficiency, but lacked the right visibility and data signals in which to do so.
Transform Performance Process - Creating a strategic framework across touchpoints, integrating communications and optimizing placement dynamically in a close data partnership with retailers.
Bounce Rate 8% and Conversion Rate 1.97%. ROAS increased by 26.5%. The campaign is now being extended regionally across several other retailers.
COVID-19 meant less people were able to go to a store and find out information about Samsung products and therefore potentially buy them.
We re-worked past Samsung content, to reflect current realities, re-targeted people who had previously considered Samsung phones and televisions in the past, and drove them to the Samsung D2C site, driving media efficiencies and ROAS.
11% increase in ROAS. 1135% increase in transactions. 193% increase in revenue.