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ABOUT OUR TEAM
If you come to Madrid for work or leisure, sooner rather than later you will hear a local saying "From Madrid to Heaven". It defines the true essence of Madrid and, together with our Publicis Groupe's motto "Viva la Difference!", shapes the character of our people at the Publicis Commerce Hub. With commerce at the heart of our spirit, each with specialist skills and knowledge in media, technology, experience and e-commerce, our daily work is fuelled by ideas, imagination and rigorous data analysis that results in a better and more innovative work for our clients. As a trusted knowledge hub for commerce, our network of 30+ experts across Publicis Commerce and Publicis Groupe, bring together specialist skills and knowledge in media, content, e-merchandising and consultancy to devise strategies, design user experience and implement technical solutions to drive sales for our clients. Come and meet us whenever you want. Let's talk about life, commerce and business growth!
OUR COMMERCE SERVICES
Our team provides end-to-end solutions to activate the full potential of commerce & deliver on client growth needs.
Marketplaces & E-Retailer
See, how we work
Samsung sells products on Amazon as a first-party vendor but also through third party resellers. Advertisements boosts sales for both, but first party vendors are top priority for Samsung. Publicis Commerce sought to promote products only when the stock is “dispatched from and sold by Amazon".
Publicis Commerce developed a proprietary and easy to plug in, piece of technology to solve this challenge: SMARTs. SMARTs monitors Samsung's Buy Box health on Amazon in real time, by linking directly into its API. Linking this information into our decision making tools, meant we could strategically place and promote the right content when it would best serve Samsung as a first party vendor.
We recorded a 172% increase in orders. ROAS increased by 18%. Our conversion rate increased by 60%. Revenue increased 126%.