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ABOUT OUR TEAM
Located in New York, NY, we are a team of experts with specialty skills across many verticals such as CPG, Beauty, Electronics and Retail. Our mission is to help clients navigate the complexity of commerce to ensure their investment drives sales, wherever consumers transact. By acting as an accelerator to drive commerce-based solutions through agency brands for Publicis Groupe clients, we help them achieve growth via measureable sales lift. Aside from our expertise, as a team, we differentiate ourselves with our agility, creativity, and approachability so that we can empower our clients with the right tools and solutions to help grow their business.
OUR COMMERCE SERVICES
Our team provides end-to-end solutions to activate the full potential of commerce & deliver on client growth needs.
Marketplaces & E-Retailer
See, how we work
Foodie culture had taken over millennials, but wine was the pairing of choice in the world of food fantasy - at the expense of beer. Reframe beer as complement to foodie culture by demonstrating its versatility.
ARC, created ‘Pints and Plates’, a pairing platform between beer and food, at retail – where foodie culture begins.
Development of online platform to inform discovery.
Develop sales material to help sales team work hand in hand with retailers to feature Molson Coors products strategically.
Develop in-store material to drive association in shoppers’ minds and close the sale.
14% increase in promoted beer sales. 38% lift in pizza sales.
Green-lit for national roll out.
Equinox wanted more influence over its membership growth pipeline. Increase leads for Equinox memberships, more efficiently.
Performics leveraged digital signals to uncover consumer intent and map an actionable purchase funnel. Development of intent segments based on where consumers are in their journey (Explorers, Evaluators & Buyers). Adaptation of content to match consumer intent based on journey stage.
Explorers – focus on awareness.
Evaluators – focus on features and benefits.
Buyers – driving immediate action. Implementation of intent-aligned brand messages, with constant testing for optimization. Development of custom landing pages based on consumer intention.
Equinox is now discoverable in every phase of the consumer journey. 38% year on year increase in leads, at a 20% year on year decrease in cost per lead.