Nicola Pestell, Chief Growth Officer, The Octopus Group joins Melissa and Brad as they spill the tea on business-to-business loyalty. With B2B marketing in the middle of a renaissance Nicola shares where the industry is moving and the importance of building relationships and loyalty in B2B, a space where careers, reputation, and emotions are at stake. Tune in as Nicola shares the significance of lifetime value, customer retention and building loyalty and more in B2B. 

Listen here.