Join Melissa and Brad as they spill the tea on what it takes to launch a successful loyalty program with special guest Deanna Moreno Hernandez, Senior Manager, Digital Offers & Loyalty at McDonald’s. With vast experience launching, managing, and optimizing loyalty programs across brands such as Walgreens and McDonald’s, listen as Deanna shares her best practices for driving success from setting a north star, leading with the customer, connecting the dots between data and technology, and giving customers what they want. Deanna also shares the impact loyalty programs can have on an entire organization when done right – tune in for this and so much more!

Listen here.