Is your brand ready for the newest expression of CRM? Meet addressable relationships. In a world where consumers have limited attention brands must meet consumers where they are with relevant content and information, providing services and solving problems. Amy Lanzi, CEO of Digitas North America joins Melissa and Brad to spill the tea on the convergence of CRM and Commerce and what it means for brands and consumers.We discuss what hacks can change the course of business and unlock a unified approach for brands to not only recruit consumers from the first purchase but retain them over time.

Tune in to find out if your brand is ready for addressable relationships, the new CRM.