If there was an award for Buzzword of the Year – I don’t think anyone would argue that the winner for 2022 would be The Metaverse. Not since the golden age of Social Media have brands had an opportunity to tap into a test and learn environment, cultivate connections with consumers or join the conversation and experience in an authentic way.
Consumers are rushing into the space and throwing themselves (and their crypto) into it– according to Bloomberg “The global Metaverse revenue opportunity could approach $800 billion in 2024, with gaming and live entertainment/social splitting the pie.”
Understanding the space and crafting the right strategy for your brand will be essential. In our Commerce in The Metaverse Overview you’ll learn more about the what, where, how and “so what” of the Metaverse and it’s Commerce implications. We also feature top-line results from the recent study conducted by Razorfish and Vice Media Group – where they surveyed gamers across Gen Z, Millennial, and Gen X about their habits, perspectives, and hopes for the future. Download the report here.