As one of the first e-commerce categories, the average consumer is well educated in this and is aware of what is coming to market. Since 2018, the Electronics e-commerce segment is one of the highest in terms of penetration, showing an annual growth of 11% which accelerated even further in 2020. To drive significant business growth is this segment, brands will need to simultaneously navigate D2C consumer experiences along with the partnerships of telco providers, marketplaces and specialized retailers in order to create strong consumer-led seamless conversations and conversions.
Through our Publicis Commerce consumer-led analysis platform we help brands to better understand the total opportunity value, their current position as a seller, and the overlap with category sellers across marketplaces. This analysis allows brand to win greater share in the category, maximize presence and curb grey market growth, bringing consumers back to the brand through content, visibility and brand value story. We provide you with the tools and analytics to create actionable plans, giving brands greater control across consumer engagement and the ability to implement seamless consumer experiences across marketplaces and retailers.