Online grocery is the fastest growing e-commerce category in the US. Opportunities for value added services like in-store pick-up, selected by 67% of US shoppers, and impulse brand marketing, the grocery segment clearly becomes the most exciting opportunity for e-commerce.
With growth comes market fragmentation. Every player from specialty shops, marketplaces, supermarkets and generalists have entered the playing field. And with that, the brand experience and brand value become broken down into a new type of shopping experience where retailers lead, instead of the brand and your consumers journey.
We bring together rich brand and consumer data, optimization solutions, and conversion expertise to ensure that the grocery ecosystem is working in harmony for both consumers and manufacturers as they balance convenience and growth. Our Publicis Commerce Intelligence platform coupled with our online retail knowledge to generate actionable customer and shopper insights and strategy that come to life through media, content, data, technology and retail, and implement solutions across marketplaces, omni-channel and D2C.