Publicis 57, Publicis Commerce and Firework partnered to bring a unique shoppable livestream event to the pop-up HEINZ Halloween Store opening in Santa Monica, CA – spotlighting the brands Tomato Blood Ketchup and Tomato Blood Costume kits just in time for Halloween costume fun.
The livestream event is part of the launch of HEINZ Tomato Blood Ketchup, a reflection of the fact that for years, families across the world have used HEINZ Ketchup to add fake but convincing "blood" to Halloween costumes. In addition to bottles of Tomato Blood Ketchup, available at national grocery stores, HEINZ has also launched Tomato Blood Costume Kits and the HEINZ Halloween Store, where guests can purchase merchandize and even create their own costumes using HEINZ Tomato Blood Ketchup and the store's interactive "drip stations."
More information on this campaign can be found here.
