In a YouTube-sponsored session at Advertising Week, we shared insights from our recent research with the platform, focused on how YouTube is now recreating those magical shopping moments you had in-store in the biggest digital storefront.
We learned three key things from our research:
1) YouTube inspires throughout the whole shopper journey, with 75% of respondents agreeing that YouTube makes the shopping experience more fun and delivers inspiration;
2) Shoppers trust creators, as they are a hybrid of personal assistant and best friend;
3) Shoppers value info quality and quantity over production value.
To learn more about this research, you can check out blog post on Think with Google and this video, which features Publicis Commerce's EVP and North America Practice Lead Amy Lanzi, that talks about the breadth, depth and searchability of the platform and how it’s redefining the shopping experience.