As customer acquisition costs continue to rise and data deprecation poses growing constraints, delivering the most effective customer experience (CX) has become more challenging than ever. To tackle this issue, combining CRM and commerce is crucial for end-to end customer engagement. Both CRM and CX decision-makers understand that integrating CRM and commerce data is essential for remaining competitive and achieving success.
On May 4th Publicis Commerce hosted a Campaign Webinar alongside Forrester to officially announce, release and drive industry discussion around our proprietary CRM research. Alison Weissbrot, US Editor of Campaign moderated a discussion on the convergence of CRM and Commerce between Amy Lanzi, CEO of Digitas NA and executive sponsor of Publicis Commerce and Ted Schadler, Vice President, Principal Analyst, Forrester Research, Inc.
Check out the exclusive discussion and in-depth analysis of the commissioned research conducted by Forrester Consulting, which delves into the challenges and opportunities of leveraging CRM and commerce data to build outstanding customer experiences.