Amazon unBoxed 2025: Agents of Change
A suite of agentic AI-enabled solutions designed to improve efficiency and performance for advertising partners highlighted the discussions in Nashville in November at Amazon unBoxed, the ecommerce leader’s annual conference for advertisers and adtech partners.
While consumer-facing agentic search platforms are getting most of the attention across the commerce marketplace these days (including news from Amazon’s own Rufus), the agenda at unBoxed 2025 showcased a slate of new back-office improvements that collectively represent simplifed tools, smarter automation, and a more unified advertising ecosystem for brand partners.
DOWNLOAD THE unBoxed Recap Report HERE to get an overview of key themes and takeaways from the marketplace-defining event including analyses from nine leading thought leaders across the Publicis Commerce ecosystem.
