The dust may have settled on Advertising Week 2025—at least by New York standards—but the conversations that transpired will echo well beyond the stages and happy hours where they began.
What was on the agenda this year? Even if you weren’t there, you could probably guess that AI was the dominant topic. But as the authors in our recap explain, it was presented with new contexts, contrasts, and comparisons—showing up in novel ways that were well worth examining.
And that’s just AI. Advertising Week also spotlighted a wide variety of commerce-related themes, and we’ve collected some of the most salient here—from brand content and supermarket endcaps to retail media data and social discovery on TikTok.
Special thanks to our on-the-ground eyewitnesses and authors from across Publicis Commerce—Starcom’s Lee Dunbar, Saatchi X’s Amy Vollet, Publicis Commerce’s Jill Cruz, and Spark Foundry’s April Carlisle—for their smart, insightful takeaways.
You can download Rewinding Advertising Week here!
