On February 28-29, 2024, Adweek hosted its annual Commerceweek event with a theme of From Storytelling to Selling. The two-day event explored the essential skills, capabilities, and investments required to deliver top-tier brand commerce experiences within a digital ecosystem. Moreover, it examined the pivotal role of creativity, in all its forms, in effectively and consistently driving sales by tapping into consumer and customer preferences through robust data analytics.

Across the breadth and depth of topics and expertise shared across the two days, key trends and takeaways emerged as marketers and retailers alike seek to garner preference and loyalty in an evermore-fractured world. Thought leaders across Publicis Commerce share insights gleaned from the event in our latest report.