Publicis Groupe Named a Leader in The Forrester Wave™: Commerce Services, Q2 2024

We are proud to share that Publicis Groupe has been named a Leader in “The Forrester Wave™: Commerce Services, Q2 2024” by Forrester Research, Inc. Publicis Groupe is tied for the highest score in the Strategy category and received the highest scores possible in the Vision, Innovation, and Partner Ecosystem criteria. Publicis Groupe also received the second highest score in the Current Offering category with the highest scores possible in 9 criteria within this category, including: Case studies, Commerce Strategy, Social Commerce, CRM Services, Content, eCommerce, Data, Analytics & AI, Retail Media, and Managed Services. Publicis Groupe is the only vendor evaluated as a Leader to receive the highest possible score (5.0) in the criterion of eCommerce.

As Commerce expands from a purchase moment within a single channel to a total commerce experience, Forrester recommends that brands look for providers with a full set of marketing and commerce capabilities — with experience in their industry, category, and markets to help them. The 10 providers in the report – which Forrester notes are those that matter most – were evaluated based on current offering, strategy, and market presence.

“Publicis leads with a platform-centric portfolio for total commerce experiences,” notes the report. Furthermore, the report cites that “Publicis Groupe assembles capabilities across media, communications, transactions, technology, and data into a commerce strategy under a single executive. This matrixed organization brings a united front to client engagements, global delivery, platforms, and acquisitions, giving it a critical mass to deliver total commerce services.”

The report goes on to note, “Among the providers we evaluated, Publicis shows strength in retail media, content, and analytics, helping retailers build media networks and helping brands generate content, target audiences, and optimize their retail media performance.” Publicis believes this underscores the strength of Epsilon Retail Media, the Groupe’s next generation retail media platform that leverages AI and person-first identity to help retailers and advertisers drive sales while increasing brand loyalty.

Read the full Forrester Wave™: Commerce Services, Q2 2024 report here.

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