To keep the industry updated between editions of our Retail Media Report Card, Publicis Commerce monitors the efforts at leading retailers and platforms around the globe to improve and expand their capabilities and services. We focus on the initiatives that are expected to impact the way advertisers effectively plan, execute, and measure their marketing programs on these networks, either directly through new behind-the-scenes tools and capabilities, or indirectly through new engagement opportunities that will enhance (or at least alter) the way they interact with shoppers.
Retail media networks covered in this report are AD Retail Media, Albertsons Media Collective, Amazon Ads, Best Buy Ads, Costco, David Jones Amplify, Instacart Ads, Kroger Precision Marketing, Loblaw Advance, Unlimitail, and Valiuz Ads/Infinity Advertising.
Download the latest Retail Media Roundup here.
