Commerce crossed a threshold in 2025. Automation accelerated, influence fragmented, and agentic systems began shaping decisions at scale (often before frameworks could keep up). While the impact of these shifts is undeniable, their full shape is still emerging.
This report looks back just long enough to ground us, then turns decisively forward, decoding the signals already in motion and translating them into practical advantage for brands and retailers. What follows is a focused set of trends and predictions designed to help leaders navigate what’s next with clarity, confidence, and intent. We hope you enjoy!
