Retailers are finding new ways of blending brand content, shopper experiences, and commerce opportunities to create more engaging shopper journeys. From Sam’s Club’s expanding focus on wellness to investments in shoppable entertainment at Walmart and Target, the traditional boundaries of retail continue to broaden.
Publicis Commerce’s latest Retailer Intelligence Report explores these and other recent initiatives at nine key retailers and evaluates their potential impact on commerce marketing and shopper engagement for brands.
