With Amazon Prime Day and Walmart Deal Days colliding in the same week, we asked a few of Publicis Commerce's experts a simple question: What are you keeping your eyes on?
The answers (probably) won't surprise anyone. Alexa for Shopping and Walmart Sparky loom large, and for good reason. But beyond the rise of retail AI agents, our team is watching for broader shifts in discovery, decision-making, content strategy, recommendation engines, and shopper behavior.
Fortunately, we won't have to speculate for long.
One advantage of having some of the world's leading commerce experts under one roof is that they have the tools, partnerships, and data needed to answer not only the questions they're asking but the ones our clients are asking, too.
For now, here's what we're watching. Download the report here.
