Reaching consumers across the entire purchase funnel? That was yesterday.
Amazon Ads believes marketers can go further by helping brands engage with consumers throughout their entire day. A perpetual purchase pipeline, perhaps? Whatever you call it, Amazon Ads’ latest unBoxed gathering of brand and agency partners showcased an array of new tools and technologies that are designed to simplify the process of reaching consumers in just about any moment and then turn every one of those moments into a purchase opportunity.
Publicis Commerce was well represented at unBoxed 2026 by a team of professionals spanning every practice area in our stable. The following report outlines the key takeaways and most significant product announcements they encountered at the event, as well as a few considerations for advertisers going forward.
