Have you gone shopping with Gemini, Claude, or Alexa+ (nee Rufus) yet? The Retail Consultancy team has investigated recent initiatives at key retailers that are enhancing product discovery by assisting the purchase journey through partnerships with generative search agents. But fear not, good old human recommendations aren't going anywhere, as retailers also are expanding their physical footprints and adding real-life category experts to the environment.
Publicis Commerce's latest Retailer Intelligence Report explores recent initiatives at 11 key retailers and evaluates their potential impact on commerce marketing and shopper engagement.
