It’s easy to get caught up in all the buzz around AI, generative search, and automated shopping. But commerce marketers shouldn’t overlook what’s happening on the ground. Across the retail marketplace, many leading players continue to invest heavily in brick‑and‑mortar — modernizing store formats, upgrading shopper experiences, and expanding physical footprints.
The newest Retailer Intelligence Report from our Retail Consultancy team examines recent initiatives at 11 key retailers that highlight this ongoing investment in physical retail alongside AI-powered innovation. The report also assesses the potential impact these efforts could have on commerce marketing and shopper engagement.
