What does brand building look like in the age of agentic commerce? How do brands maintain loyalty with shoppers who already rely on AI agents for their product searches? Our experts have a few thoughts to share ...
Mars United Commerce President Amy Andrews recently sat down with Sky Canaves, Principal Analyst for Retail & Ecommerce at EMARKETER, to discuss findings from Trust Issues: How AI Is Shaping Decisions in the Path to Purchase, a new study that uses a survey of 1,100+ U.S. consumers to explore the impact that search agents are having on the shopping behavior of early adopters.
Published by Publicis Commerce in partnership with EMARKETER, the report examines:
how agentic platforms are already influencing brand choice at various steps in the shopping journey.
the effect this behavior is having on retailer-owned engagement channels.
what commerce marketers should do to prepare.
