As shopper expectations continue to evolve, retailers are investing in new capabilities that shorten the path from discovery to purchase. From Walmart's GLP-1 resource hub and Lowe’s' AI shopping assistant to ongoing store expansion efforts at Sprouts Farmers Market, Meijer, and Michaels, these initiatives are also creating new opportunities for brands to better engage shoppers.
Publicis Commerce's latest Retailer Intelligence Report examines these and other recent initiatives at 10 leading retailers that could have significant implications for commerce marketers at brand organizations.
