Retailers are investing in tools and capabilities that make product discovery more interactive, personalized, and seamless. From Amazon's conversational shopping tools to creator-led experiences from Target and Ulta Beauty, these initiatives are changing how shoppers move from inspiration to checkout. And as retailers continue to introduce smarter ways for shoppers to discover and buy more easily, brands need to rethink their strategies for engaging with shoppers along the path to purchase.
Publicis Commerce's latest Retailer Intelligence Report explores recent initiatives at nine key retailers and evaluates their potential impact on commerce marketing and shopper engagement.
